Course Description
Online and social media marketing is one of the most popular areas of marketing where the number of users and businesses interacting are changing and expanding at an unprecedented pace. Many businesses struggle with how to use social media and online marketing effectively to improve their marketing plan; this program provides students with the knowledge, skills, and tools to assist in an effective, successful online and social media marketing campaign for a business. Search Engine Optimization and social media marketing is another area that work hand in hand with social media. In the Search Engine & Digital Marketing area of the program you will learn the key concepts, and principles and you will learn the skills necessary to enhance Internet and mobile sales vehicles, increase the flow of traffic, and engage a broader cross section of potential customers by promoting brand visibility through search engine optimization, pay per click advertising, improved content marketing and business analytics. This comprehensive program combines both social media marketing and search engine marketing skills to provide the student with a strong foundation in this leading edge area of marketing.
PROGRAM DURATION
53 weeks or 1060 hours
MODULES
In the Web and Mobile Applications Development diploma program, you will gain a solid understanding of application development practices applicable to computer, Web and mobile environments. Students will learn the language independent programming concepts and techniques such as program flow, programming constructs of sequence, iteration, selection and decision-making in both a traditional programming and object oriented methodologies. The program then explores a number of current programming languages and technologies including but not limited to C#, Java, ASP.net, JavaScript, Query, PHP/MySQL, Python, Android and Swift allowing students to master the language specific syntax and coding requirements to translate logical program design into fully functional computer, Web or mobile applications. Upon completion of this program students will be able to develop fully functional computer, Web and mobile applications using a variety of development platforms and techniques.
