Course Description
Course Description: The Post Graduate program in Sales and Marketing
prepares students for rewarding careers across a wide range of industries. Theprogram equips learners with essential knowledge in sales, marketing, management, retail operations, and financial accounting. Students are trained to evaluate market trends and plan, direct, and manage business sales environments effectively. The curriculum emphasizes problem-solving, leadership, market research, strategic analysis, and business planning. Learners also develop skills in cross-cultural management and international business practices. Practical, hands-on training helps students build confidence and
apply concepts in real-world situations. Classroom discussions foster critical thinking and analytical decision-making. Graduates gain versatile skills that position them for leadership roles and long-term career growth in sales and marketing.DURATION
57 weeks or 1425 hours
MODULES
- Computer Fundamentals and Internet
- Microsoft Word, Excel, PowerPoint
- Financial Accounting I
- Business Communication
- Corporate and Business Law I
- Introduction to Business Organization
- Financial Accounting II
- Business Mathematics
- Management Information Systems
- Principles of Microeconomics
- Principles of Macroeconomics
- Corporate and Business Law II
- Business Values and Ethics
- Managerial Economics
- Organizational Change Management
- Introduction to Marketing
- Retail Marketing and Management
- Sales Management
- Marketing Strategy
- Fundamentals of Management
- International Business and Marketing
- Total Quality Management
- Negotiations
- Cross-Culture Management
- Integrated Marketing Communication
